John Nese runs a grocery-store style shop in LA that only sells soda pop. It's probably going to be tough for him to make his business work over the long haul for a number of reasons, but I really hope he makes it.He might have a little crazy in him but he's following his passion and making it work for him and others - and he's a likable guy all around. This 15 minutes does a pretty great job of summing up a lot of my thoughts on business, politics and what's wrong with the world today. This is what America (and Canada) should be all about so he's making it happen. Unfortunately it's more of a corn sugar, CRV and Ralph's kind of place - a Pepsi Co. world.
Watching this reminds me exactly why I got excited about Nenshi winning the mayor's race in Calgary. He was talking about making business easier for the average guy (easier to get permits, easier access to city hall, preventing government subsidies to special interest groups). I'm really hoping that it leads to more innovation and industrial diversity in this city. And I'm hoping that the rest of the world takes note and it catches on.
In any case, if I go to LA I'm gonna go visit this guy and buy some rose petal soda.