Really pushing this band: Fanfarlo

I've been pumping the tires of this band since I discovered them this spring, and they are likely my favorite musical-act-of-the-moment.

I got a bit of validation a couple of weeks ago when I was at a party in Austin. I met a writer for Soundcheck Magazine and when I mentioned I'd gone to SxSW we began comparing some of our favorite acts from the festival. There were a couple of bands I'd never heard of before, but I felt that I was able to keep up for the most part. I have to say I was pretty envious of his insider knowledge - he had access to a lot of bands that didn't start making a name for themselves until or after SxSW. I was most curious about who he felt I should keep my eyes on (of course the ones I remember are the ones that I already know, such as Freelance Whales).

Later in the evening he came up to me and said that the band that I absolutely needed to look in to was Fanfarlo, he had just come back from Bonnaroo and had the opportunity to interview and hang out with them a bit. He felt they were going to be huge but nobody knew who they were yet. Well I knew, and I must say I was/am hugely impressed with myself (I realize that this makes me a huge nerd).

I love to pump up music that I have an appreciation for, but also has a quality that could give it mass appeal. Sometimes it works out for me (I pushed Oasis huge in '94), other times it didn't (Kula Shaker in '95)... now that I've been validated I will definitely be increasing my PR efforts. I've had a couple of people tell me that they think the band is just 'ok' (IDIOTS!) so we'll see how it goes.

I apologize to any real life friends or acquaintances who will be annoyed with my pushing.