Via: Term Life Insurance
I've been telling my friends this story for years: I used to do some work with Calgary Water back in the day, working on some of their internal training materials. In a meeting it was brought up that Coca-Cola was their biggest customer (for Dasani) - and there was a lot of laughs about how many bathtubs full of water you could fill of tap water on the cost of one bottle of water... the irony being that they didn't even need to test the Dasani water versus the rigorous testing that they had to do on Calgary city tap water. So buyers of Dasani got to pay for bottling, shipping, marketing and Coke's profits, whereas those that drank from the tap got the advantage of water quality checks at a very small fraction of the cost. This was shortly after the Walkerton incident in Ontario, so basically, having the advantage of tested water was a big one.
My friends always have insisted that there was way more to bottled water than simply tap water. This infographic probably won't sway them, but here it is anyways. Coke's not the only culprit in this game, but they are in the news again lately with a lawsuit against them over Vitamin Water (Guess what? It's not healthy for you!).