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How'd they do that (Old Spice Ad)?


I've already sung the praises of W+K and their Old Spice ads, but Leo Laporte interviews the big brains behind it all and reveals how it was done.

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Brian Clegg

I am a digital marketing consultant, product manager, husband, and father. I am also the founder of Game Plan Systems, a sports-focused software company that has made AIM Hockey and is developing Firebelly.

I am not the prolific science author who tells us how science fiction becomes reality or how to build a time machine. You should buy his books though... they're fantastic.

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Tags

  • weiden + kennedy
  • old spice
  • advertising
  • marketing