Nice use of their mascot, which also rules. Harvey the Hound sucks.*Nice cameo by Seabass.
Fourth time I've posted something for Old Spice on this blog. Seems like a lot, but they just keep doing what they're doing - which is bringing the funny.
I thought of this commercial the other day. It's really old, and I only remember seeing it on one of those World's Best Commercials shows because I think it was banned or we didn't get the service where I lived. It took me a bit to find it, but here it is (it's for a pager service so that gives you a clue how old it is)...
I assume they filmed this entire ad in one shot, like their last one (here's the video that showed how they did it).
You may or may not be interested in this interview, but there are a couple of reasons why I enjoyed it. First, his laid back attitude is something I can identify with - maybe it's a bit of the Canadian effect, but he doesn't come across like a lot of the hyper-active, self-absorbed, 22 year old assholes that you commonly come across in this industry. He's a guy you could have a beer with. Secondly, he talks a bit about getting angel investment and start-ups (something which directly pertains to me). It's not mind-blowing advice, but reinforcement always is valuable.Finally, I found it entertaining to watch Melanie Wells. She seems completely out of place in this interview, she was maybe going for some friendly sarcastic ribbing but Camp's affable personality just made her look a little like a condescending bitch. I'm a little unsure what Forbes would even be doing here, she seems like she would be more comfortable interviewing a dying 90 year old CEO of a dying publishing empire. She seemed genuinely shocked that someone wouldn't have a boss (someone should tell her it is fairly commonplace in the Internet industry).
Garrett Camp is from Calgary. He is the guy who invented StumbleUpon. I love StumbleUpon & I live in Calgary... therefore he's a bit of a hero to me.
Adidas generally has great ads, and viral videos. I think we can expect a lot more expensive, celebrity-laden and entertaining advertising from these guys (as well as from Reebok and Nike) over the summer. Side note: anyone notice how much David Beckham is looking like Wolverine these days?
I've already sung the praises of W+K and their Old Spice ads, but Leo Laporte interviews the big brains behind it all and reveals how it was done.
This one is in Picadilly Circus in London. The digital billboard generates a variety of props generating unique photo opportunities, ensuring that the McDonald's logo shows up in every tourist's digital camera.This second one is in Stockholm. This digital billboard is set up as an interactive game and allows participants to capture a photo of a McDonald's product and then get it for free.