From some of the reviews I've read, it sounds like they've got a pretty cool product. It's powerful, takes advantage OS features that other manufacturers haven't managed to do, works well with others, and has a snazzy cover that doubles as a keyboard.
I don't get that from the ad. I'm seeing Buckyballs, mercury, rock chipping, and aggressive kickstanding.
Although with their music selection, it seems like some sort of interpretation of interpretive dance. I don't get interpretive dance either.